I am proud to say that this was the second time Jay and his family came to me for their branding needs. This time around Jay requested that I created an identity and website for The Key Project. The Key Project is a realty firm located in the Sacramento, CA area. From the beginning Jay didn’t want to go with a traditional overly corporate real estate look. The goal was to appear friendly, modern with the hope of gaining the attention of his young adult/first home buyer clientele. I decided to focus on modern simplicity and use the key hole icon as central element of the identity. From branding, signage, print collateral, web design I was able to work with Jay in creating a strong and cohesive identity that he loved. The Key Project website can be viewed here.